What Is A Mobile Marketing Platform?
Think about your smartphone. How much personal information do you have stored on there? If a total stranger hacked into it, they could get a pretty good understanding about who you are.
Mobile is an extremely personal platform. Because of this, it’s also unforgiving. Send someone the wrong push notification and they won’t think twice about deleting your app for good. You need to capture key insights about your users in order to properly engage with them how they want, when they want. But how do you accomplish this?
Cue mobile marketing platforms. Think marketing automation (e.g. Marketo, HubSpot, Pardot) for your mobile app.
Mobile marketing platforms give you the ability to send engaging mobile marketing campaigns to your app users (push notifications, in-app messages, etc.). The best-in-class platforms also grant you deep user insights so you can optimize those campaigns for success.
So how do you know what to look for? In this guide, we’ll break down everything you need to know about mobile marketing platforms so that you can come armed to vendor discussion with the right questions.