Congratulations! If you’re reading this, it means you have launched a mobile app into the market, which is a big accomplishment. It shows that you know the value of investing in mobile, a channel that continues to grow rapidly.

Increasingly more money is being spent by consumers in apps, with mobile becoming a formidable revenue channel. Apps have found that they can drive increasingly large amounts of revenue by way of in-app spending, many times while still offering their app for free.

The way for your brand to harness this revenue trend is to use app marketing in the same way you’ve used web marketing to improve engagement; that is, in the way web marketing has worked to improve pageviews and time on site, app marketing should track engagement through user sessions, session length and retention. Despite the prominence of mobile apps and the growth in mobile usage, app marketing is still underutilized by most marketers.

Marketers who don’t make use of mobile are missing out. With the right program, you can turn insights on app user behavior, demographics, and more into targeted mobile app marketing campaigns to boost usage, convert users, prevent churn, and increase mobile revenue.

In this guide, we’ll cover the new world of app marketing, detail app marketing strategies - including best practices and potential campaigns to try - and give you the resources you need to ensure success.