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The Localytics Web SDK: Fueling Deeper Mobile Engagement


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The Localytics Web SDK: Fueling Deeper Mobile Engagement


There is no denying the value of mobile app analytics when it comes to understanding how to keep your business top of mind. At Localytics we also know that the web is an important  touchpoint for your business, and the most successful digital businesses keep a close eye on their customers’ journeys - wherever they go - to fuel mobile engagement.

Terms: Localytics Terms: Web Analytics
Users Visitors
Sessions Visits
Screenflows Pageviews
Events Events
Table shows Web Terms equivalents in Localytics

The Localytics Web SDK works with Localytics’ mobile SDK to track user engagement so that you get a more complete view of your customer. Use Localytics for web to understand user behavioral patterns and drive mobile engagement.

To address the growing needs of web apps, we provide a mobile-first web analytics solution that gives your business granular, real-time insights.

 

 
 
 

The Localytics Web SDK captures data and helps you keep your finger on the pulse of digital engagement on both web and mobile. By leveraging robust web analytics in combination with mobile analytics you can track key events and user interactions, boost ROI, and refine your cross-channel marketing strategy.

True-Impact
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1. Understand Usage Patterns


1. Understand Usage Patterns


Session Tracking

Monitor visitor trends using session tracking to understand when users are visiting your site. With session intervals you can easily identify the length of time users spend between visits. You can also set custom timeout intervals and configure session tracking to highlight the user habits of your website.

 
 

Event Management

Understand your users by defining key visitor events and event attributes. Track revenue generating actions of your website so you can inspire desired actions and uncover what drives revenue.

 

 

 
 

Custom Attributes and Events

Set unlimited custom events and attributes to give better insight into the type of users that are active on your website. For example, by defining a ‘Category Clicked’ as a custom event you can also define the follow-up actions that can be taken by the user. Tailor-made tagging helps you monitor the most important actions in your app and build a deeper relationship with the user. 

 
 

User Agent Tracking (inc. browser & OS)

Identify the channel, device, browser and OS your users are using to determine the habits each of your segments exhibit. Filter real-time reports by these attributes to understand the immediate impact of the messaging or marketing campaigns you launch. 

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2. Use Data to Influence Desired Actions


2. Use Data to Influence Desired Actions


Audiences & Segmentation

Create dynamic audiences of web users who display common attributes. Monitor their site interaction over time and engage them via email, push or in-app messaging.

 
 

Funnels

Improve conversion rates and precisely identify where users drop off when they visit your site. Funnels provide a simple visualization of the steps your users are taking, making it easy for you to focus on engaging them at the right stage, before it’s too late. Explore funnels using custom or out-of-the-box dimensions and attributes.

 
 

Real-time Reporting

Unlike other web analytics vendors, Localytics provides real-time web analytics data in your dashboard, allowing you to be aware of the journeys your users are taking on your site. Build unlimited custom reports and schedule reports to stay on top of your site’s activity. 

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3. Manage and Optimize Cross-channel Marketing Resources


3. Manage and Optimize Cross-channel Marketing Resources


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We know that customers gravitate towards businesses that offer them the best experience. That is why having a complete cross-channel view of your customers helps you identify changes in the marketplace before your customers gravitate elsewhere. 

Having a complete view of your marketing channels from the same reporting view helps your teams break down physical silos and orchestrate a more well rounded and impactful marketing automation strategy for your web and mobile platforms. 

This drives the most ROI for the most successful digital brands:

 

MULTIPLE APP cross-channel usage metrics in the same reporting view

 

MULTIPLE APP cross-channel ACTIVITY charted in the same reporting view

 

MULTIPLE APP cross-channel metrics AGGREGATED so you don’t have to do the calculations separately

 

Our mobile-first web analytics solution captures data about your users’ actions on the web to paint a 360 degree view of your customer. By exposing behavioral patterns in this way you can drive user engagement on web and mobile channels.

 

To address the growing needs of web apps Localytics provides a mobile-first web analytics solution that that gives your business granular, real-time insights so that you can fuel deeper mobile engagement. 

Key Capabilities

Unlimited data collection

Real-time session tracking

Aggregated and split cross-channel metrics

Dynamic Audiences and Segmentation

Customizable and scheduled reporting

Extensive data export

Unlimited custom events and attributes

 

 
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