There is no denying the value of mobile app analytics when it comes to understanding how to keep your business top of mind. At Localytics we also know that the web is an important touchpoint for your business, and the most successful digital businesses keep a close eye on their customers’ journeys - wherever they go - to fuel mobile engagement.
|Terms: Localytics||Terms: Web Analytics|
|Table shows Web Terms equivalents in Localytics|
The Localytics Web SDK works with Localytics’ mobile SDK to track user engagement so that you get a more complete view of your customer. Use Localytics for web to understand user behavioral patterns and drive mobile engagement.
To address the growing needs of web apps, we provide a mobile-first web analytics solution that gives your business granular, real-time insights.
The Localytics Web SDK captures data and helps you keep your finger on the pulse of digital engagement on both web and mobile. By leveraging robust web analytics in combination with mobile analytics you can track key events and user interactions, boost ROI, and refine your cross-channel marketing strategy.
Monitor visitor trends using session tracking to understand when users are visiting your site. With session intervals you can easily identify the length of time users spend between visits. You can also set custom timeout intervals and configure session tracking to highlight the user habits of your website.
Understand your users by defining key visitor events and event attributes. Track revenue generating actions of your website so you can inspire desired actions and uncover what drives revenue.
Set unlimited custom events and attributes to give better insight into the type of users that are active on your website. For example, by defining a ‘Category Clicked’ as a custom event you can also define the follow-up actions that can be taken by the user. Tailor-made tagging helps you monitor the most important actions in your app and build a deeper relationship with the user.
Identify the channel, device, browser and OS your users are using to determine the habits each of your segments exhibit. Filter real-time reports by these attributes to understand the immediate impact of the messaging or marketing campaigns you launch.
Create dynamic audiences of web users who display common attributes. Monitor their site interaction over time and engage them via email, push or in-app messaging.
Improve conversion rates and precisely identify where users drop off when they visit your site. Funnels provide a simple visualization of the steps your users are taking, making it easy for you to focus on engaging them at the right stage, before it’s too late. Explore funnels using custom or out-of-the-box dimensions and attributes.
Unlike other web analytics vendors, Localytics provides real-time web analytics data in your dashboard, allowing you to be aware of the journeys your users are taking on your site. Build unlimited custom reports and schedule reports to stay on top of your site’s activity.
We know that customers gravitate towards businesses that offer them the best experience. That is why having a complete cross-channel view of your customers helps you identify changes in the marketplace before your customers gravitate elsewhere.
Having a complete view of your marketing channels from the same reporting view helps your teams break down physical silos and orchestrate a more well rounded and impactful marketing automation strategy for your web and mobile platforms.
This drives the most ROI for the most successful digital brands:
Our mobile-first web analytics solution captures data about your users’ actions on the web to paint a 360 degree view of your customer. By exposing behavioral patterns in this way you can drive user engagement on web and mobile channels.
To address the growing needs of web apps Localytics provides a mobile-first web analytics solution that that gives your business granular, real-time insights so that you can fuel deeper mobile engagement.
Unlimited data collection
Real-time session tracking
Aggregated and split cross-channel metrics
Dynamic Audiences and Segmentation
Customizable and scheduled reporting
Extensive data export
Unlimited custom events and attributes
Forrester Research's Vendor Landscape:
Mobile Engagement Automation Solutions
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