TAKEAWAY #3: Improve retention by addressing user pain points


Bad messaging isn’t the only thing driving your app users away. A bad app interaction can also cause users to abandon your app. But being so close to the product, it’s often hard to identify where user pain points are or where users are getting tripped up.

Do you have a bug? Is messaging unclear? It’s hard to tell unless you’re able to identify exactly in which part of your app users are churning. That’s why tools like Uninstall Tracking are so important because they allow you to address the following pain points:

  • Bugs/glitches
  • Spammy or “off putting” messaging
  • Poor user experience

Improving app retention will come from not only creating a more individualized user experience, but a better app in general.