If you have a clear vision for your app and are tracking the right metrics, you don’t want to miss the opportunity to steer users in the most profitable directions when they’re in your app.

While ultra-engaged users will explore your app independently and find the features and channels that are most valuable, some users may need that extra nudge. 

There are two ways to foster better app engagement in your users: you can optimize the screen flow and layout of the app so users find elements easier, or you can shortcut the discovery process with timely, relevant marketing. While both methods are valuable, app marketing can get you to engagement goals faster.