First of all, congratulations for making it to the end of this eBook. But we really couldn’t make it any shorter, and that speaks to how much opportunity is out there for travel app marketers. Your users (and potential users) are looking to mobile more and more to fill their needs. Remember the stat we referenced in the beginning? 42% of all travelers look to mobile to plan travel. So it’s crucial for you to take advantage of everything mobile marketing can do for your bottom line. When you tailor your marketing campaigns to your users, you’re creating the kind of experience they want--the kind that results in loyal users. It’s not always easy, but it does pay off. Make sure smart targeting and thoughtful user experience inform all your mobile marketing, and you’ll see the success you’re looking for.