Written By: Justina Perro





So you’ve created an app. The hard part is over, right? Wrong. As we’ve seen from research, the app space is a fickle (and vast) one. To give you an idea of what you’re up against in 2018:

  • There are over 3.5 million apps in the Google Play Store and over 2.2 million in Apple’s App Store
  • 24% of users abandon an app after one use 
  • 78% of users abandon an app after 90 days

The app market is oversaturated. Millions of app creators are vying for a piece. But as you can see from the above, getting a user to download your app is only half the battle. The other half is retaining them. And while you may think an eBook around app user acquisition isn’t the place to talk retention, think again. App user retention begins with attracting the right audience to your app. 

While this concept seems pretty straightforward, there are many things to consider when building out your app acquisition plan, and these considerations can be the difference between success and failure. Doing your research ahead of time will make for a much smoother launch, and help you to wrap your head around the many moving pieces of a strong campaign. So what exactly are the elements of a successful app user acquisition plan? Read on to find out.