Written By: Justina Perro

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INTRODUCTION

 

 

So you’ve created an app. The hard part is over, right? Wrong. As we’ve seen from research, the app space is a fickle (and vast) one. Millions of app creators are vying for a piece of the market, and in order to have a chance at success, you need to have a solid acquisition plan in place on how you’re going to grow your user base.

While this concept seems pretty straightforward, there are many things to consider when building out your app acquisition plan, and these considerations can be the difference between success and failure. Doing your research ahead of time will make for a much smoother launch, and help you to wrap your head around the many moving pieces of a strong campaign. So what exactly are the elements of a successful app user acquisition plan? Read on to find out.