ONBOARDING MARKETING CAMPAIGNS
Apps are like dates: first impressions are everything. If it’s not clear what your user needs to do to get started and eventually find their dream hotel in Greece or that unicorn affordable flight, they’ll likely close your app. (And they may not open it again.)
Use onboarding to new users get acquainted with your app.
Help new users find their way around your app with a series of in-app messages that they’ll see as soon as they log in for the first time. Show off what makes your app great: Key functionality and benefits, cool features, etc. By the end of the introduction, users should be clear on how to use your app to complete basic tasks like searching for a flight or comparing hotel rooms.
PRO TIP: End your onboarding process with a CTA helps users dive into your app. If you know most users are interested in booking hotels, you might take them to your latest hotel deals. This helps set them up for success while moving them through the funnel.