Geo-push is really starting to pick up steam in mobile marketing world. Geo-push messages are push notifications, but are sent in real-time when a user approaches or leaves a specific location (like an airport). It’s one of the most user-relevant messages you can send. But with great power, comes great responsibility. The best way to ensure you get geo-push right is to send highly relevant messages to a select group of users.
PROVIDE BOOKING INFO WHEN USERS NEED IT.
Geofencing airports, hotels, and similar spaces means you can send users relevant booking and registration information when they arrive. Virgin Airways sent my boarding pass for a recent flight as soon as I arrived in Logan. With everything else on my mind (did I forget my ID?), I was relieved to have one of the things I needed most ready to go.
SEND HANDY IDEAS & TIPS. TripAdvisor uses geofencing to send helpful content. Walking through the area near our own Localytics office triggered a list of well-reviewed restaurant suggestions.