If the mobile app world had a homecoming queen, we’d probably nominate travel apps. (Stay with us.) They’re so popular that they experience the lowest percentage of the 3-month churn that plagues other types of apps. And according to TripAdvisor, 42% of users worldwide use mobile devices to plan and book their trips. There’s plenty of potential users out there--and plenty of apps competing to get their attention. Without the kind of personalized experience users have come to expect, it’s easy for your app to get lost in a crowded market.
Here’s the really good news: your app marketing can create the kind of targeted experience your users want--the kind that results in long-term, loyal users. We’re going to cover which mobile marketing campaigns benefit travel apps like yours the most, and how to get started. Spoiler alert: it’s easier than you think.