If the mobile app world had a homecoming queen, we’d probably nominate travel apps. (Stay with us.) They’re so popular that they experience the lowest percentage of 3-month churn that plagues other types of apps. And, according to eMarketer, 40% of digital sales in 2017 came from mobile devices. By 2021, mobile will represent nearly half of all digital travel sales.
Here’s the really good news: your app marketing can create the kind of targeted experience your users want--the kind that results in long-term, loyal users. We’re going to cover which mobile marketing campaigns benefit travel apps like yours the most, and how to get started. Spoiler alert: it’s easier than you think.