The Retailer's Mobile Marketing Playbook

Times are a changin’ in the commerce world. Shopping via an app is increasingly more popular, and in many cases, the preferred way consumers choose to shop, with 30% of millennials turning to mobile to make purchases each month. Apps give  shoppers everything they need at their fingertips no matter where they are. As a result, traditional brick and mortar retailers are shifting their focus towards the mobile world, with many choosing to invest in an app of their own.

While developing and launching an app should be a top priority for almost every retail brand, simply having one is not enough. If your app is no good, the backlash from consumers could be worse than not having one at all. You see, app users expect a very seamless and personalized experience, and have grown accustomed to top-notch functionality from apps like Amazon and Groupon. Long story short? Before you jump into marketing your app, make sure your app’s UI is up to snuff. UI and marketing are like Batman and Robin, they compliment each other and bring your app to its full potential. You can’t have one without the other.

If you’ve mastered your app’s UI, read on to learn about the foundation needed to run the killer app marketing campaigns every retail brand should try: