Push notifications have come a long way over the past year and a half since launching our original eBook on this subject. For starters, we've moved away from calling them push messages since the widely accepted industry term is "push notifications". More importantly, though, they have become one of the most effective mobile engagement tools.

The silver lining? The effectiveness of push notifications is still heavily dependent upon crafting the perfect recipe; a mix of data and creativity, that, when used together, delivers exactly what your app users are looking for.

Read on to learn the new and improved recipe for push notifications.