As apps become more robust and complicated, in-app messages will play an even larger role in guiding users toward meaningful interactions. Without in-app messaging, you have no way to communicate or engage with active app users and in turn, no way to influence your app’s ROI.

Don’t forgo your chance to drive 2-3.5x higher user retention and 27% more app launches. Don’t underutilize or underestimate the power of in-app messaging.

Be part of the forward-thinking band of apps that are creating real value by employing in-app messages to make their users more successful.