Geo-push is really starting to pick up steam in mobile marketing world. Geo-push messages are push notifications, but are sent in real-time when a user approaches or leaves a specific location, like an arena. It’s one of the most user-relevant messages you can send, and can be used for push notifications or in-app messages.
But with great power comes great responsibility. The best way to ensure you get geo-push right is to send highly relevant messages to a select group of users, rather than broadcasting a general message to all your users.
REMIND USERS OF EVENTS HAPPENING IN THEIR NEIGHBORHOOD.
You can put a geofence anywhere. To use them effectively, though, you’ll want to choose spaces that are popular with your users, and align with your offers. If you’re Live Nation, that could mean geofencing a popular event space like the Boston Garden. When I stroll by and trigger Live Nation’s geofence there, the app can send me a push notification about upcoming events there that I might be interested in.
OFFER USERS SOMETHING TO ENHANCE THEIR EXPERIENCE.
Special promotions and services through your app while they’re at an event, or near a particular landmark are the perfect way to offer your users value.
The San Francisco 49ers use a geofenced in-app message to give users the chance to take advantage of their partnership with Amazon. Because forgetting the burgers does not make for happy tailgaters.