What's the bottom line? You can employ the user lifecycle to ensure that your app strategy is strong, your users are engaged, and your approach is thoughtful.
In doing so, you're not just working towards a better ROI, you're actively working to create relationships with your customers that are valuable and important. The user lifecycle isn't just a strategic framework for you, but a clear look at how app users operate so that you can meet them on their level. When you do that, you're not just a company or just an app to your customer - you're a partner. That's where great relationships come from, and that's what keeps customers coming back again and again.
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Forrester Research's Vendor Landscape:
Mobile Engagement Automation Solutions
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