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A Mini Guide for your Mobile RFP


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A Mini Guide for your Mobile RFP


 

A Helpful Guide to Building a Great Mobile Marketing RFP

 
 

 
 

Selecting the right long-term mobile marketing partner can be a hugely daunting task. While some industries, such as media and entertainment, are leading the way in which mobile can help create valuable relationships that drive lifetime value and engagement, many industries like retail and eCommerce are just now beginning to redefine their mobile strategy, and are overwhelmed by the myriad of point solutions in the market.

What’s worse: today there are too many point-solution marketing tools that together create disparate marketing systems – ones built on a lack of integrated data and an inability to run meaningful campaigns. It’s critical to find a tool that can support the full lifecycle of the mobile user, a challenge that digital marketers face now as they attempt to evolve their strategy leveraging so many disparate systems. 

After spending just one week trying to sort through the different solutions available, it can be incredibly confusing as a digital marketer, making it more important than ever to cut through this clutter and identify what truly differentiates one vendor from another in their ability to deliver long-term success to your organization and value to your customers.

Choose a platform that will simplify how marketers can understand and connect with your consumers in a more personalized and valuable way.

 
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The RFP Process


The RFP Process


 

The RFP process is, for most organizations, the first opportunity to document their requirements for a mobile partner, and to gain valuable insight and information in return. Traditionally, the RFP process has been a time-sensitive and often frustrating effort for global enterprise organizations, especially those who are franchised and must also ensure that they are supporting and delivering the ideal solutions to their franchisees. 

Ask the wrong questions, and you are likely to receive massive amounts of irrelevant information to sift through, costing valuable time and resources that today’s lean marketing teams simply do not have. Ask the right questions, and it is easier to identify which vendors can meet your unique requirements, expediting the decision-making process.

 
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Defining the Right Approach on Present and Future Needs


Defining the Right Approach on Present and Future Needs


 

So many times we have seen companies build their RFP strictly focused on their needs today. Knowing they will eventually want to evolve and become more sophisticated in their mobile strategy, they still leave out valuable questions to consider, and are at risk of selecting a provider that may “check the box” on today’s requirements, but lack in being “future proof” - leading their customers to go through this process again in the next 1-3 years. 

This often leads to marketers being tied down by the technology they have, and the inability to hire the additional staff needed to fill in the gaps that technology is lacking, resulting in either increased cost of ownership or dampening their ability to move their strategy to the next levels.

New questions we challenge you to ask in your review process are:

  • What is your vision for our account, and how will you execute against that vision as we move through the Crawl-Walk-Run phases of our relationship?
  • How will your platform bring the flexibility and scalability to achieve this vision, or will we need to modify our needs to meet your platform?
  • How will you help use prioritize our marketing programs in order to maximize customer lifetime value?

You need a partner to help guide you through the ever-changing waters of mobile marketing – hopefully, you find this document to be helpful in your efforts to you’re your mobile strategy to the next level!