As mobile continues to influence the shopping habits of consumers, it’s becoming essential that traditional retailers keep up and take advantage of all that effective mobile marketing has to offer. Nowadays, it’s easy enough to build an app, but harder to create the experience shopper’s truly want.
Our advice to all mobile marketers: don’t take the easy way out; it never pays off. While you might see a slight uptick in the short term in CTRs or even conversion rates from broadcast messages, in the long term you will undoubtedly face a mountain of churn and fall victim to the mobile engagement crisis.
Remember that in the mobile space, you are no longer just up against your traditional competitors, but against every app offering a kick-ass user experience. Mobile marketers are vying for users’ limited time, and only the ones who offer flawless mobile engagement will win.