One of the most powerful things about having a retail app is the ability to connect the digital world to the physical, and create a seamless brand experience in the process. Your retail app should ideally be able to tap into geofences to recognize when a user is in your store, and then change the app interface to an in-store mode. Below are a few features to include in your in-store mode:

  • Barcode scanner

  • Aisle where item can be found

  • Request for assistance

  • Real-time offers based on the section you’re browsing in-store

  • Saved shopping lists, and re-sorting them accordingly as users move through the store