The onboarding email is often similar to the welcome email, but tends to go more in-depth when it comes to helping users get in gear on your app. 

Purpose: The onboarding email is that extra push some users might need to get started. While the exact nature of the onboarding experience will vary depending on your app, this is where you should guide users based on what actions they have or have not performed in your app. 

For example, some social apps have found that, in order for users to get real value from the app, they must have at least seven friends. In this case, an onboarding email might encourage users to head back to the app and add more friends to their network until they hit that pivotal number. Other times, it might mean getting users to allow you to track their location or select a few categories of topics they are interested in.

Onboarding can mean many different things to different apps. Onboarding might involve:

  • Info Screens. Some apps use a series of onboarding screens to show a user the main functionality of the app when they first launch it. 

  • Tutorials. For gaming apps, users may benefit from guided tutorials showing users how to play.

  • In-App Call Out Tips. Some apps prefer to highlight various features in the app through in-app call out messages.




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