A feedback email used to evaluate your relationship with app users and discover where you need to improve.

Purpose: Feedback emails are great tools for constructive criticism. Send a feedback email with a simple user survey and learn first hand what you can do to improve your app and boost retention. Feedback emails also show that you care about users and want to hear their opinions.

To encourage users to participate in the feedback survey, consider including an incentive, like entering a drawing to win 3 free months of premium membership, or a gift card.

You might also consider sending NPS (Net Promoter Score) surveys, which ask users to rate your app on a scale of 1-10. You can use those scores to assess your app, as well as send your promoters (those who rate you 9-10) to the App Store to review your app!

Examples:

  • Get App Store Reviews with NPS Surveys. Send users an NPS survey to see how many users are detractors (rating you 1-6), passives (rating you 6-8), and promoters (rating you 9-10). Then send your promoters to the app store (whether the iOS App Store or Google Play) to rate your app. You already know they’re fans, so you can be confident that they will leave you a good review on the app marketplace, which will in turn build your app’s reputation and increase installs.

  • Follow Up On Uninstalls. You can also use the feedback email to specifically target users who have uninstalled your app or become inactive, asking why they’ve chosen to move on elsewhere.

  • Get User Input on the Direction of Your Roadmap. You could poll users on which new features they want to see developed first! This makes your users feel like a part of the experience and valued, and gives you insight into what to prioritize.

REAL WORLD EXAMPLE + TEMPLATE

 

Give us feedback, get a $50 gift card!

We’re always looking to improve and give you the best experience, but we can’t get better without your help!

We want to hear your suggestions on how we can serve you better. As a valued customer, we’re asking you to complete this short feedback survey (it shouldn’t take more than 5-10 minutes). In exchange for your honest feedback, we’ll enter you in a drawing for a chance to win a $50 gift card!

Thanks for your feedback – it means a ton to us!