A special email to users who haven’t visited your app in a long time (or maybe never visited at all) showing them why they should return and providing examples of the action they’ve missed out on.
Purpose: This retention-focused email reminds users of your app’s existence. Make sure to emphasize your app’s value and try capitalizing on what users may have missed while they were away.
What You Missed. An event-based app could show users the fun events and activities they missed out on, while introducing users to upcoming events they’ll likely enjoy.
Reinforce Benefits. Remind users of the benefits your app provides, emphasizing value (and any new impressive features).
Provide Return Incentive. Give users an extra reason to return to your app – maybe in the form of a discount coupon or a free month of your premium membership.
REAL WORLD EXAMPLE + TEMPLATE
We haven’t seen you in a while – you’ve been missing out!
We haven’t seen you in a while and are worried that you’re missing out on some awesome events.
Last Week: Happy Hour at the Aquarium With Penguins
Don’t worry though – there’s tons of fun upcoming events you can attend!
- November 18th: Kayak Down Merrimack River + BBQ Lunch
Don’t miss out – sign up for an event today and get 20% off admission/tickets!