Curate fresh, relevant content that is personalized for individual users based on past behavior and interests. Digest emails like these show that your app aims to please and has your users’ interests in mind.

Purpose: Showcase new content you know users will enjoy based on what content they’ve enjoyed previously in your app.  Use app user data to drive re-engagement and keep users connected.

Examples:

  • Deals. Deal apps can use digest emails to let users know about the latest and greatest deal discounts happening around town.

  • New Videos. Video sharing apps could use emails to notify users about new video content that matches content users have previously shown interest in.

REAL WORLD EXAMPLE + TEMPLATE

 

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