10. Spread Seasonal Celebrations


Use timely, seasonal emails to attract user attention and take advantage of holiday festivities.

Purpose: Use seasonal cues to excite users into action. This will be especially useful if your app can be connected to seasonal activities (for example, grocery apps could encourage users to get their Thanksgiving meal prep foods delivered rather than drag that Butterball around town).

Examples:

  • ‘Tis the Season. Celebrate the seasons and holidays with messages tailored to match the time of the year.

  • Current Events. You can also send great timely emails that reference current events (so long as they are somewhat relevant to your message). For example, a media app might reference the Oscar awards show or a popular show’s season premier.

REAL WORLD EXAMPLE + TEMPLATE

 

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