Welcome new users to your app and give them the lowdown on what they need to know in order to get the most out of your app.

Purpose: Users may have downloaded your app, but haven’t used it yet. They may have started to use it, but aren’t sure what to do next. The welcome email introduces them to your app and guides users up the app learning curve, showing them what their next newbie app steps should be.

REAL WORLD EXAMPLE + TEMPLATE

headspace-welcome
 

Welcome to ClearStream, we’re happy to have you!

Thanks for downloading ClearStream – we’re looking forward to helping you find the best fishing streams, rivers, lakes, and ponds for the next big catch.

ClearStream uses user-submitted data to provide information on the best biting bodies of water in the area. Log in and see what fishers near you are saying!